Home page/ Blog / Android vs iOS: Mobile Operating System Market Share Statistics You Should Know

Android vs iOS: Mobile Operating System Market Share Statistics You Should Know

25.10.2023

Promoting your goods and services through the most popular marketplaces is the most sensible solution in the context of general digitalization. Having your own application allows you to significantly increase the number of customers, maintain interest in your brand, and, in the future, develop your company more dynamically and successfully. When conducting market analytics, developers inevitably face the question of which platform to give preference to: Apple developer to create their software, Google developer or Huawei developer console. Considering the popularity of gadgets in different countries, Apple and Android devices are usually the priority. Huawei occupies a smaller percentage of the market, so promotion through this company’s store is usually considered only as an additional, and not the main aspect.

Current statistics – what to give preference to

On different sites you can regularly check statistics and changes in user demand. Current data at the moment, in accordance with the information presented on AdColony, as well as Statcounter, looks like this:

71.4% of the market is occupied by Android;
almost 28% are on iOS devices.

The rest is shared by all other brands – Samsung, KaiOS, Windows, Xiaomi. Based on these data, we can draw a logical conclusion that it is more rational to promote your brand through Android, for which you will need to register a commercial Google account and a developer account. However, you should not make rash decisions. It is worth taking into account the unique nuances of each brand, which will allow you to more gently increase the profitability of your own project and see positive results in the near future.

Android and iOS: main criteria for comparison

Despite the higher popularity of Android devices, iOS developers are also of great interest. This is natural for several reasons. First of all, Apple is one of the most recognizable brands in the entire world. Moreover, in the last couple of years, greater emphasis has been placed on portable devices, which are in high demand. Secondly, the company regularly introduces innovative technical solutions that no other manufacturer can boast of. Thirdly, when choosing what to give preference to – promotion through the Apps developer account or the Android developer account, it is important to understand the geography of the target audience. Within one country, it is advisable to launch brand promotion through Google, and in another – through the Apple Store.

Main differences between Android and Apple stores

When deciding whether to promote your products through developer Apple macgustafsongithub or another brand, it is important to clearly understand the unique characteristics of each company.

Range of devices and target audience

Apple releases a new version of the iPhone only once a year. The rest of the devices of this brand run exclusively on the iOS operating system. There are significantly more gadgets that operate on the Android OS – both in terms of the number of models, versions, and the scale of release and user demand. In this segment there are both inexpensive mobile phones and those that will cost a significant amount of money. In addition, Android is open source, due to which the OS of a particular gadget can be optimized and customized to individual requirements. Apple doesn’t provide this.

Based on these statistics and facts, the target audience when promoting your brand through developer on Android is covered in a much wider segment. With preference for Apple, there is a focus on clients with a certain financial income, social status, and interests.

Ease of use

By using all the capabilities of the Apple developer academy, in the future we can emphasize that users of devices from this brand prioritize practicality and ease of usability. That is, when promoting your digital product, you support certain trends that integrate seamlessly with Apple devices and are launched without problems in the store after development, testing, and bug fixes.
However, over the past couple of years, Android has been improving its system and introducing new solutions, due to which it has its own army of supporters according to this criterion.

Resistance to cyber attacks, security guarantees

Apple’s entire structure is based on the principles of maximum security and confidentiality of each customer’s data. Therefore, devices of this brand are preferred by those people who value these factors above all. However, when choosing a cloud data storage, Google takes the lead, not iCloud. Moreover, due to the open source code through Google console developer, you can adapt any software to the unique features of any gadget running this OS. Therefore, it is Android that wins the race. And this is one of the reasons why promotion through Google Play will be more promising.

However, you always need to take into account the specifics of a particular area of activity of a company that is going to launch its software in the store. In some cases, the Apple developer account, in principle, cannot be considered as a working tool, since the application will not pass moderation, and it is quite strict, on one or more points.
All information presented above is just introductory information. It is better to make a final decision regarding the best promotion strategy for a specific product after consultation with Nova.Shop specialists. Specialized developers who know all the nuances of promotion through different marketplaces will suggest the optimal method, and it will really give positive results in the shortest possible time.