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How does Yandex Mobile Ads SDK integration work and what do developers need to know?

17.07.2024

The obvious goal of every developer who decides to buy an Apple Developer account and make applications for iOS devices is monetization. There are different ways to make money, in particular, you can display advertising in your utility. To implement this feature, you need a set of libraries that will allow you to show rewarded ads or banners to users.

Yandex Mobile Ads SDK is one of the most popular packages because it is quite easy to set up and use, and also gives access to different advertising formats. In this review from Nova.Shop we will tell you how the SDK is integrated into the application and how you can earn income. Please note that the creators periodically release new versions, before using which it is important to carefully study the description and expert reviews.

What should Apple Developers know about Yandex Mobile Ads SDK?

Yandex Mobile Ads SDK is a set of tools that allow you to earn money by displaying advertising in utilities. They can be used by both Android developers and Apple Developer account holders. The latest version provides the following options:

support for DivKit technology in all types of advertisements, which allows assembly directly on the server without a request for a new software release;
automatic adaptation of the banner taking into account the features of specific software with the ability to control in inlineSize and stickySize modes;
formation of a grid of advertisements;
closing advertising and refusing rewards at any time;
displaying ads when opening or during each launch of the utility on the loading screen.

Features of toolkit integration

Having gained access to the Apple or Google developer account, you can create mobile applications on various topics, but simply high-quality software will not bring in money (or not in the amount that you would like). You need to take care of implementing the SDK. If you want to display ads in the Yandex advertising network, there are a number of conditions:

presence in the assembly file of at least minSdkVersion 21 and compileSdkVersion 31;
application of Android Studio 2021 and Android Gradle Plugin 7.3.1 and higher;
registering an account in the Yandex advertising network – creating a profile is much easier than an Apple account;
Configuring the utility – you should add support for maven and google, for which you use the build.gradle file or repositories of the settings.gradle file. You will also need to specify the dependency on the Yandex Mobile Ads SDK in Gradle and, if necessary, confirm permission to use the advertising identifier.

In order for a set of libraries to be integrated without problems, initialization must first be carried out. This process takes place automatically when the utility is launched, which is important for fast and correct display of advertising, and this directly affects the level of income. Almost always, at the stage of preparation for initialization, developers have to set up a policy for using personal data of users. If you want, you can manually make the SDK ready for use using initialize() and adding code to onCreate of the Application class.

Now comes the integration testing stage – the SDK has a special tool for this. In order for the result to be accurate, you should reassemble the project, activate logcat and enter “Yandex Ads” in the search bar. If everything went well, then a log will appear on the screen displaying the status of the integration, and if there are bugs, their causes and recommendations for elimination. Already at the stage of preparing the final version of the project, a Lint check is carried out – it allows you to confirm that the developer is using the latest version of the toolkit.

Ad formats that Apple store Developer can use

Once the set of tools is connected, you can decide which type of advertising will be optimal for your software:

Inline banners are ads that adapt to the size of the device screen and can vary in height.
Sticky banners are small interactive pictures that do not interfere with the use of the application and are automatically updated.
Native advertising – adapts to the design of the application.
Interstitial – full-screen advertising that is shown after target actions or other natural pauses.
Rewarded advertising involves rewarding the user for viewing.
A feed that can be the main content or shown after it.
InStream – advertising inserts during video playback.
Advertising upon opening.

Now you know how the popular SDK is integrated and you can use its functionality. Just don’t forget about the need to renew your iOS Developer subscription, because if you don’t pay the cost on time, your app will become unavailable to users and will no longer be monetized.