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Developing an app idea: how to ensure the viability of an app idea?

05.11.2023

In modern conditions, when the effective development of any company, any product or service can only be implemented in the online space, the decision to launch your own mobile application would be rational. This approach shows high results. But only if the idea itself is formulated correctly and its implementation is carefully thought out.

Application promotion is usually carried out through trusted sites, based on the target audience the main focus is on. Well-known companies create special platforms to create and promote mobile applications. So, you can create your own account on Google – developer account, or you can use Apple developer account. These are 2 market giants, but not the only marketplaces. If we take into account market share statistics, Android accounts for about 74%, and Apple accounts for about 20%. The rest is divided among other companies. In any case, before implementing the idea of a mobile application, you need to prepare step by step. We offer a checklist so that you don’t miss anything really important and get the expected promotion result.

Correct assessment of your capabilities

Both the Apple developer and Google developer group plans offer many automated features. But before you use them, it’s worth answering a few questions sensibly:

how much time will actually be devoted to developing and promoting a mobile application;
software is created for passive income, to improve the efficiency of the company, or for more dynamic promotion of a brand, services, goods;
who will do the development;
what budget is allocated for the development of the application, because this will also influence whether to use developer from Apple – iOS, or Google developer, which also offers many tools, but at a different price.

After this, you can move on to the next stage.

Market research and analysis

To really interest potential users and attract as many clients as possible, you first need to understand what other companies offer. To do this, you have to study the market. Moreover, this must be done extremely carefully, closely, paying attention to all the nuances. If you omit this stage, then in 90% of cases there will be a serious failure instead of the expected plus. And here it no longer matters what exactly is involved – Huawei developer or Google developer.

The main task at this stage is to analyze all the leaders of this niche, potential competitors. Pay attention to errors that are clearly noticeable even with a superficial analysis. Mark them separately to prevent similar mistakes when developing and integrating your software into marketplaces.

It is convenient to use the SWOT analysis method, which works equally well on both the App store developer and the Huawei store developer:

unique selling proposition;
visual appeal;
convenience and functionality;
flaws;
channels for attracting users;
sources of income.

You should not ignore user ratings and reviews; you can extract useful information from them.

Development of a concept for introducing a product to the market and promoting it

A competent choice of strategy is half the success. Therefore, you need to clearly understand whether it is possible to attract investors, whether it makes sense to do this. There must be a correct understanding regarding the target audience, when every nuance is taken into account:

age;
floor;
working hours and scope of activity;
hobby.

You can successfully implement your idea only if you have a full understanding of how a particular application will be useful to a potential user and why it might be of interest. Based on this, the number of functions that should be present in the application and the format in which they will be offered are determined.

Developer’s Choice

As noted above, Apple developer, like Google developer, which offers many personal account options, for example, for collective use, has a group tariff plan. In both cases there are no particular difficulties. But it still requires certain skills and abilities, without which it is difficult to navigate the technical nuances. Therefore, you still need to sensibly assess your strengths, abilities, skills, on the basis of which you can make the only right decision – who will develop and integrate the application into the marketplace. There are actually several options:

performing all work independently;
attracting freelancers;
contacting a specialized company.

Freelancer services are somewhat cheaper. However, there is an important point here – such a specialist will not always complete everything efficiently. And it is not possible to make a claim without a formal contract. As a result, a situation may arise when money is spent but there is no result. Therefore, if your goal is to develop your products and software in the long term, it makes sense to immediately contact a specialized company. Nova.Shop professionally provides application development and promotion services and guarantees results.