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What tools are used for ASO?

28.01.2023

In order to develop the created application in the App Store, it is not enough just to register an Apple Developer account. It is important to analyze the feedback and emotions of customers in order to make the necessary changes in time. The application will become more noticeable if you use optimization tools.

Top tools

Once you have an Apple Developer Account, you can enjoy various useful features in the App Store. When planning a budget, investments in optimization tools must be taken into account. Thanks to them, the visibility of the application is significantly increased:

data.ai. When implementing Apple products, Account Developer has the opportunity to obtain reliable analytical data. The tool provides detailed information about user behavior, evaluates the activity of competing companies. It is possible to obtain historical ratings, reviews and keywords.
sensor tower. An Apple Developer using the ID will be able to view and analyze reviews. It will also provide information on daily sales, rankings by keywords and categories. Marketers will be able to analyze competition and localization. Thanks to the base product, information about the applications with the most ratings for recent updates will be obtained.
Store maven. Uses a Developer Account for quick and affordable testing of Apple products. Page split testing is performed, thanks to which the impact of design on the quality of loading becomes clear. The tool allows you to test the title, screenshots, icon, video, description, functional graphics, and more.
App Figures. When implementing a product for Apple gadgets, a developer receives a comprehensive reporting system, which is integrated into the main app stores and advertising networks. You can get reports on sales and downloads, reviews, ad monetization, ratings and top apps.
mobile action. Allows you to analyze mobile data and practical actions. The information is provided in the form of convenient reports. The tool tracks keywords, offers, and competitors. Using a proprietary algorithm, downloads and revenues are evaluated, which allows you to determine the required number of users to stay ahead of competitors.
App Tweak. It is a great alternative to paid advertising. The tool scans, validates and evaluates important metadata elements. The result is practical recommendations for improvement.
apptopia. The developer receives daily load data that allows performance analysis. A complete breakdown of income by category is also formed. Using the tool, you can learn about user engagement.
Tune. Designed to measure the cost effectiveness of mobile advertising. Increases the availability of the application for search. The user interface is optimized with a variety of features.

Account Types

In order to work with optimization tools, you must have a developer account. Registers with an Apple ID, organizations also need to get a D-U-N-S ID.

There are three types of accounts, they are designed for individuals and businesses. There is also Apple Developer Enterprise, designed for large companies with more than a hundred people. The difference lies not only in the number of users who can use the account, but also in the mechanics of withdrawing funds. When using the simplest account, you will have to connect third-party organizations. In addition, each type of Apple Developer Account can have a different cost. For example, the cheapest account costs $99.

Of course, keep in mind that the registration process will take time, from two weeks to a month. If you make a mistake when filling out the forms, the attempt will be canceled and you will have to complete the steps again. In some cases, it is more beneficial to contact specialists.