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How to publish an application in the Appstore in 2023?

07.02.2023

One million games and 3.6 million non-game apps are currently available on the App Store. Moreover, the audience of the platform is considered quite solvent, so Apple Developer and business owners consider it quite attractive.
However, keep in mind that publishing applications is not the easiest thing to do. Some of them do not pass moderation and may be rejected. In order for the placement to be successful, you need to clearly know and adhere to certain rules.

Create a developer account

To be able to publish applications, you need to register a Developer Apple Account. It does not take a lot of time. First of all, you need to create an Apple ID in advance. Thanks to this identifier, specialists can use all the services provided by the company. It is recommended to get a new ID for work. Apple Account Developer allows you to register in a special program.
For registration you need:

fill out forms;
specify email;
confirm it.

All entered information must be correct, as it undergoes manual verification. If even one letter is wrong, you will have to go through the process from the beginning, because corrections cannot be made.

What should I do before downloading the application?

Please read all requirements before downloading, as they are subject to change all the time. App Developer will see all the information about them in a special section. The official guidelines also list the top reasons why an application might be rejected. Good design is of great importance. Errors can be corrected, but a new check will last about three days, and this is a waste of time and profit.
Keep in mind that you have to pay for an Apps Developer account. The cost is $99 per year. After that, you have the opportunity to place the application and monetize it. Registration of a legal entity takes more time than a physical one. It will take 2-4 weeks.

What problems arise during registration?

Developers often encounter surprises at the stage of payment. As soon as a developer tries to make a payment to Apple, difficulties arise. The reason may be both a technical failure and incorrectly filled profile data. In this case, please contact support representatives.
The company receives a special international number confirming its official registration. If the procedure is free, it will take about a month. It may also be necessary to use scans of various documents and provide them to Apple, in which case registration in the Developer Program will be successful.

How to make a publication?

To host apps, use the App Store Connect site. It is enough to do the following:

specify the name of the application;
enter ID;
configure sending in Xcode;
fill in the information, set up payment.

Then you need to make sure that the application appears in TestFlight. Thanks to this service, product testing is carried out. A version of the assembly already prepared for the release is selected, and after successful moderation, the release is launched.
What nuances to pay attention to before moderation?
Before checking in TestFlight, they think over different scenarios. It is important to anticipate the possibility of errors. The performance of the application is verified both by the in-house test team and by user testing. Non-obvious functions are provided with explanations, the same applies to in-app purchases. Developer iOS provides test accounts for reviewers. Since the verification is performed by people, the initial stage will take three to five days. It will take from one to three days to check the updates made. Indexing will take another day. The application is rejected for various reasons. After the problems are fixed, it is sent for re-moderation. When planning for the release date of the application, consider the margin of time.