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Screenshots for the AppStore app

10.04.2023

According to statistics, few users want to read the full description of the product. When screenshots are optimized, the conversion increases by 21-24 percent – this is a considerable indicator. Therefore, screenshots and videos are of great importance, thanks to which the number of downloads increases. Apple iOS Developer must take care of search engine optimization in order to monetize the product.

How to choose the type of screenshots?

According to research, most of the top apps use vertical screenshots. And if you take statistics on games, 80 percent are portrait screenshots.

The Developer Account, when developing Apple products, takes into account how to highlight the benefits of a product using screenshots. Thanks to the portrait orientation, the potential user receives a large amount of information. Keep in mind that up to three accounts are displayed in the Apple store feed using a Developer Account. When choosing a horizontal orientation, there is a problem – only one image is visible to the user.

How many screenshots are required per page?

At Apple, when using the Developer Register, screenshots need to be counted. Up to eight images are allowed for uploading to Google Play, and up to ten for the store. On average, five to seven screenshots are added, the number is influenced by product features.

If there are many features in the App Store, the Developer may use the maximum number of screenshots when hosting. With a simple application, this does not make sense, basic images with the functionality working are enough.

There are certain requirements:

three to ten screenshots;
high quality formats;
download screenshots for different devices.

Be sure to keep in mind that posting the following content is prohibited:

blood, murder and fights;
scenes of sexual violence and obscene content;
realistic weapons.

Those who develop products for iOS and have a Developer Account are usually aware of all the requirements. There are a number of products that help you comply with the rules.

What to do for featured?

To promote a product, the following rules must be observed:

maintaining proportions for horizontal and vertical orientation;
the presence of a sufficient number of screenshots;
demonstration of real user experience on images;
highlighting the main functions or information.

To use all the tools from Apple, you need to create a Developer Account in advance. Slogans are allowed, but they should not occupy more than 20 percent of the screen surface. It is unacceptable to use too small text or a background on which it is poorly visible.

With the help of the Apple Developer Console, it is possible to timely update screenshots for specific events, for example, for a holiday. You also need to take care of adapting to the country and language in order to ensure a large audience coverage. Also, if you have a Huawei Developer Account, you need to take care of checking for the latest updates to the rules.

What should be the background?

In most cases, top free apps use white as the background color. Rarely use bright colors: red, pink or yellow. Blue, black or green looks good. For profitable promotion, choose colors that match the corporate identity. Best of all – when the background is solid, the text on it should be well read.

Google Developer Console allows you to explore not only your own product, but also competitors. It is important to determine the features that allow you to be in the top. For analysis, there are special tools available with a developer account.

During the product development process, take care of registering a developer account. This will take time as the checks are being made. Sometimes it is more profitable to purchase a ready-made account. To do this, contact Nova.Shop. Time will not be wasted, it can be devoted to improving the product.