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User spending on apps and games fell by 5% in a year

07.11.2022

Due to the fact that users spend less and less time on applications and games, Internet platforms offering such services have ceased to grow and have begun to unwind and promote developers’ products more slowly.

Analysts said that in the first quarter of this year, the average amount spent by users on paid apps and games was $9.3. This is 5% less than in the first quarters of 2018-2019. Analysts also noted that the average amount spent by users per month has dropped from $25 to $20. This data reflects the fact that many users have stopped paying for applications and games, switching to free versions.

Many believe that this is due to the fact that users spend more and more time on the same applications and games. Therefore, they are less inclined to pay for new applications and games. But also, some app and add-on developers say that this is also due to the fact that most users use free versions of applications and games, and not paid ones. This data shows that the app and games market is looking for new sources of revenue to stay afloat. Apple Developer is now earning almost half what he could have earned from his products a year or a year and a half ago.

But after the pandemic hit the world, many developers began to notice that the gaming market began to grow and set new spending records, which proves the beginning of 2021.

Information source App Annie reveals that mobile platform users have spent about $32 billion on in-app purchases and add-ons for iOS and Android. And this is only for the first quarter of 2021 around the world, in the history of this is one of the largest quarters in terms of profit. Users who are addicted to mobile games have started downloading about a billion games every week or week and a half. At that moment, some user spending on games reached the $22 billion mark, which greatly increased the profits of Apple Developer Login.

User spending on apps and games fell by 5% in a year

But already at the end of 2021 and at the beginning of 2022, many Apple developer account users began to notice that the interest of users began to fade, and with it the profit they received. Thus, worldwide spending on apps, games, and add-ons on different mobile platforms began to fall by 5%. This is certainly not 15% or 20%, but after such a huge rise in 2020, it also hit the economy of many developers and platforms on which developers promote their products.

Many analysts, bloggers and IOS developer account users believe that this may be due to the fading of the pandemic and the fact that people began to spend less time at home and feel less boredom. After all, when there was a pandemic, it was impossible to leave the house for a long time, many users began to resort to the help of applications and games in order to pass the time faster or spend their time at home more interestingly.

Moreover, many were transferred to work remotely, it was possible to spend more time on their phone during work. And now, when many have already started working at their workplaces, many places are open to the public, the demand for games has fallen, and, accordingly, spending on them too.