Home page/ Blog / What affects the position of the application in the search results?

What affects the position of the application in the search results?

25.04.2023

In order for an application for Apple gadgets to make a profit, an Enterprise Developer must take care of its promotion. Therefore, special attention should be paid to setting up ASO. Thanks to it, you can constantly increase net organic traffic.

The correct setting makes the profile more attractive to users who go to explore the product. The main goal of ASO is to bring the application to the top positions.

Setting up a developer account

To work with applications, you need to register an Account Developer; without it, you will not be able to upload the product to the Apple store. At the same time, it is recommended to create a new ID, you can only use apple gadgets.

To create an account, you need to fill out the form, enter your email and phone number, confirm them. After a while, you will receive an email with a confirmation code. An individual will need 1-2 weeks for the registration process, a legal entity – twice as much. Payment for the Apple Developer Program depends on the number of employees who will use it. There are three types of subscriptions, the most inexpensive, Individual, is intended for use by one employee.

Apple Developer Enterprise Program, one of the subscriptions – what is it? Such an account allows you to connect an unlimited number of employees. At the same time, a corporation store is created, where products are distributed via links. To learn how to pay for an Apple Developer account, see the instructions. It is important not to make mistakes during registration, as you will have to start registration again.

In some cases, it is more profitable to contact a company that implements already registered accounts. Cost can change on an Apple Developer Account, it changes from $99 to $299 per year. If necessary, you can arrange automatic withdrawal so as not to miss the date.

How to set up ASO?

Apple Developer, using an Enterprise or other subscription, builds an app, uploads it to the store, and tests it. The task of ASO is to bring it to the top positions and increase conversion. For this you need:

Collect the semantic core and perform text optimization. It is important to choose the keys that will be the most accurate description of the type of activity. Google Developer Account allows you to integrate them into metadata for indexing by the search algorithm. Not only the position in search results depends on text optimization, it also affects CPI. To increase the number of downloads, you need to correctly compose a description. To expand the semantic core, Huawei Appgallery Developer or AppStore developer can use automatic suggestions provided by app stores and ASO services.
Work on visual optimization. The visual component should look attractive to the user so that he has a motivation to download the product. When the graphics are worked out, a good conversion appears. It is also affected by icons, screenshots, videos. To find the best design and minimize conversion risks, metadata is tested.
Conduct A/B tests. All elements are used for testing. You need to compare different combinations in search of the most convertible ones. You should monitor user behavior during testing, analyze patterns, and add content that is popular. For tests, they use available tools, adapt them to changing user requests.

It doesn’t matter which country Apple Developer is from, Program will help you set up your app for users in Russia, China, or the US. Don’t forget about feedback. The ranking of a product page depends on the ranking, the number of ratings and reviews.

Sometimes an incorrectly issued account can cause a disruption in the presentation of the product. Contact Nova.Shop, where you can choose an already registered and working subscription on favorable terms.