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Apple will allow the creation of alternative app stores for iOS But even their developers will have to pay a commission to the corporation

15.03.2024

Relatively recently, Apple made an announcement that changes will be introduced that are directly related to one of the factors fundamentally different between iOS and Android. In particular, changes will be made that will affect the ability to install applications from third-party sources. According to Apple owners, developers from EU countries will soon be able to use a special tool from Apple – the developer enterprise program console – to distribute and popularize their software through third-party platforms. However, this will not have a completely positive impact on financial costs.

What is the basis for this decision?

For many years, developers from different countries have used the App store developer to successfully and quickly promote their products and services through mobile applications. However, new digital marketplace laws introduced in 2020 are introducing additional controls on large platforms of various companies. This now also applies, as stated in the law:

social networks;
search engines;
online stores;
platforms with gaming software;
other services that operate through mobile applications and make a profit.

The changes that have already entered into force are due to the targeted fight against illegal content and goods. Also, these norms make it possible to exclude even large market players from the market of a particular country in order to ensure profits only for local entrepreneurs.

To eliminate the potentially negative results of such innovations, a well-known American company nevertheless found a way for users to use developer iOS and not lose profits.

What will happen in Russia?

Despite the sanctions and other ups and downs, in Russia there are still a lot of users of digital devices on the iOS operating system, so developers continue to promote their services and products through developer.

However, now to install applications you will have to use not the App Store, but a completely new platform. Stores for trading will be created through API or third-party marketplaces. That is, a special tool from Apple, which is intended for developers – the developer program, will continue to function. However, it will not be the only means of distributing services for iPad and iPhone owners.

To get the necessary software, the user will now need to first download a separate marketplace, from where the necessary software will be downloaded.

How is all this implemented and what should developers expect?

According to Apple’s policy, it is not worth expecting that it will be possible to completely ignore all previous restrictions in terms of software; there will be tracking of the target application of the enterprise developer. As well as the same thorough check and protection of applications that are offered to iPhone and iPad users through third-party marketplaces will be carried out.

First of all, this is necessary to prevent downloads of potentially malicious software. Secondly, to maintain user confidentiality and exclude potentially dangerous or inconsistent content with Apple’s policies.

Since certain technical innovations will certainly be introduced to eliminate drawdowns due to loss of audience or software blocking, it is better to immediately enlist the support of professionals in this field. The Nova.Shop company provides its services in this direction, including helping to set up and optimize the Apple account developer for new conditions and application principles.

What about the commission?

Not exactly good news for developer Apple account developers – the commission will now increase significantly. The calculation principle will be changed.

Apple plans two options:

traditional – charged 30% on sales or 15% on small businesses;
new – here the static commission will be lower, but an additional payment for popularity is planned.

Regarding the additional payment, it is worth clarifying some nuances. According to this condition, it is assumed that there will be payment for the Apple developer program, as well as 0.5 euros for each installation after reaching the number of downloads of 1 million. Moreover, the cost of the software itself is not taken into account.

When you register to have an Apple developer account, developers will be offered a new calculator. Using this software, they will be able to predict the expected profit taking into account all expense items.

According to preliminary data, the situation does not look entirely attractive. Business owners who make $10 million in profit per year from their app will have to pay Apple more than half in commission – over 6 million. Add taxes to this, and in the end the owner is left with only 2 million.