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Creating Videos for App Store and Play Store Listings: The Complete Guide

20.07.2023

Competition in the mobile app world is fierce, with dozens of new ones being launched regularly. If the quality of the product is of great importance, this is far from the only component of success. Take, for example, the Nova.Shop app. In order to promote and increase popularity at the stage of creating a mobile application, great attention is paid to even the smallest and most insignificant aspect – creating a video presentation. Although some developers ignore this point, it is of great importance. Whether it’s a small company or a big one like Huawei developer, making list videos is an important step.

Why do you need video for applications?

As a matter of fact, video formats often generate quite high engagement, and they are one of the most effective and expressive ways to showcase an application’s interface and capabilities. Such tools not only allow the user to familiarize themselves with the novelty, but also convince them to download it to their mobile device. You can create a video on specialized sites like Android developer.

Belonging to an audiovisual format allows you to more directly and simply convey the message or product needed for promotion. This is a tool that allows you to improve the positioning of a new or updated product in the market. In the case of applications, this type of tool offers a great advantage as it makes the visual impact faster and more efficient.

Stages of creating a video

Depending on where the video is published, all preparatory work can be done at the Apple developer site. Dozens of different tools are collected here, providing ample opportunities for placement on platforms based on iOS. In order for the video to be effective and perform all its functions, it is important to complete all the preparatory steps:

approach and structure. A scenario is invented, which indicates the concept of the application, the task and the main advantages over other types. To do this, it is important to take into account the basic requirements and go to the personal Apple account developer;
video creation. When it comes to physically creating a video, there are two options: hire a specialized company or do it yourself. For the second option, there are various tools that are often used for aspects such as animation and editing. You can get acquainted with them on the Apple developer account;
publication. When the video is ready, you need to publish it. Depending on the hosting platform, the conditions are different, but the first thing to do is to log into a personal account or create a new account on the platforms for hosting applications.

It seems to beginners that creating videos for applications is a complex and time-consuming process. But, using the developer tools from Apple or Google, the process will be as simple and clear as possible.

Differences between videos in the Apple Store and the Play Store

It would be logical and more convenient to use one video for two platforms, but everything is not so simple. The fact is that the indicator of the interface of Android and iOS will be different on different devices. For iOS applications, the video appears in the list and search results, automatically plays to attract attention. The developer platform for iOS is used for publishing.

The differences are also in the duration of the playback. On Google Play, you can add videos from 30 to 120 seconds, while iOS has a limit of up to 30 seconds. Upload methods also vary, so you need to consider this before publishing on iOS or Google developer. The second platform strictly adheres to the horizontal resolution, for the first one you can use other options. The most important thing is that the video matches the dimensions of the device. Given this parameter, it is important to consider conversion rates when testing new videos from the app store.

Considering the popularity of mobile applications, it becomes obvious that high-quality downloading in compliance with all norms and requirements is a top priority. The main thing to do is to register or log in to an App developer account, where you can use all the available tools for publishing and creating applications.

Knowing the differences between different sites, you will create the perfect promo based on recommendations, restrictions and conditions. That’s why it’s important to read Apple’s or Play store developer’s basic terms and conditions. The process of unloading and previewing is almost identical. It is important to take the time to create the perfect promotional video that grabs attention and compels users to download the mobile app on their device. For developers, the tools are available from Apple subscriptions developer.