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Why is AppStore rejecting apps?

25.06.2023

By investing time and resources in creating applications, any Huawei, Apple or Android Developer expects that they will pay off after being published in the official store. But not always after sending your assembly for verification and placement in the store, you can get the desired result. From time to time, all Apple Developer account holders have to deal with disapproval of programs, and below we will talk about the most common reasons for such an event.

By the way, the process of analyzing digital products for all companies is approximately the same, so the information presented in this review will be useful to both Huawei Appgallery Developer and the creator of software for Android devices. Understanding what they can find fault with will allow you to eliminate shortcomings in advance and speed up monetization.

Why is Apple rejecting apps from App Developer?

The creators see their product in a certain way, but do not always take into account the technical requirements and needs of the target audience. Because of this, Apple Developer often has to adjust tools after the project is finished, when the build gets rejected. Most often, the following points are not satisfied:

Long term authentication. When launching the utility on a device, it is important for users to start using its functionality as quickly as possible. Therefore, Apple Developer must make sure that entering the login and password takes a few moments. This moment is especially relevant for those who transform the site into an application and provide authorization in the system.

The best option is to provide login using social media accounts. But Apple Developer, in the process of developing a profile, must also take into account that authorization through social networks. the network may not appeal to skeptics who fear unauthorized access to personal content.

Intrusiveness, or rather, an excessive number of push notifications, which in theory should ensure regular interaction with target users. Indeed, periodically sending notifications to the phone has an effect, attracting attention and optimizing the use of software. But if the messages become intrusive, then this causes a backlash – irritation and negative reviews, which ultimately leads to the removal of the digital product from the store.

If you want instant notifications to monetize, then you need to pay attention to the content of the application. If it is unique, interesting and presented in the correct form, then you can not be afraid of disabling the option. An Apple Developer who creates a provisioning profile using AppMySite gets the opportunity to manage such notifications, in particular, he can set up informing the target audience about the appearance of new publications. But in any case, you should not bore the target audience.

Usability issues. No one will use an inconvenient mobile application – this is an axiom, but not everyone understands how to improve this indicator. In fact, everything is extremely simple. First of all, you can not visually overload the main screen so that users do not run their eyes. At the same time, the owner of an Apple Developer Account needs to take care of an intuitive interface and good internal navigation. When opening the utility, a person should find out in a couple of seconds where everything is and want to use the options offered.

Attention deserves not only the design, which should be concise and original, but also the performance of the digital product. Do not integrate options that do not work correctly or are not needed by the target audience. Priority should be given to the quality, not the number of features, otherwise the application will not last long in the store.

Financial shortcomings. If owners of Apple devices have the opportunity to choose between a paid and free version of your software, then the choice will definitely be in favor of the option where you do not need to pay. This will not allow you to earn, so your efforts will be in vain. If your goal is to attract buyers of your products, then you should provide creative content and think over the mechanism of online ordering so that the costs of launching the application pay off. Another effective way to improve the situation is the use of mobile advertising.
Other possible problems

In addition to these deficiencies, reviewers may identify critical issues before publication, and Apple Developer will need to address them before resubmitting the build. These include:

low performance;
insufficiently high degree of protection;
incorrect display on devices with different versions of iOS;
problems with the launch of individual functions;
the presence of prohibited content.

Also, if the Apple Developer program account is not active after the enrollment, that is, the subscription is not paid, then the publishing function in the store may not be available. Sometimes developers complain about difficulties in the process of registering an account. Many people have to fill out the questionnaire several times due to errors or find workarounds to create profiles from countries that are under US sanctions. To eliminate difficulties at the initial stage, the easiest way is to contact Nova.Shop and buy a ready-made account for yourself or for a company.